SM Town Building, South Korea 💙
S M T O W N B U I L D I N G
엔터테인먼트
엔터테인먼트
Me and my friend want to share our knowledge about this place, What’s interesting, and Why you should
visit this place.
LETS
GET STARTED!
Located
in downtown Seoul, precisely in the famous Gangnam area as a tourist site for
plastic surgery. Standing side by side with COEX Mall, one of Seoul's
underground malls, the SMTOWN COEX Artium building looks striking from the
outside.
the
building with motifs of black-and-white ornaments as high as six floors also
welcome us. Black and white ornaments that are trivial when we viewed it at a glance. But if you pay attention, then we
can see the names of artists SM Entertainment tucked in there.
Starting
from the most senior : BoA, TVXQ, Super Junior, SNSD, SHINee, f (x), EXO to Red
Velvet plastered its name on the wall SMTOWN COEX Artium. Plus a promotional poster
for the newest released album became a decoration at the top of the building.
This poster will alternate depending on which artist is undergoing the
promotion period.
From
the Samseong subway station just walk straight to find the entrance to SMTOWN
COEX Artium. Located on the other side of the arrival location, its entrance is
framed also by the same black-and-white ornaments. Coupled with a large SMTOWN
luminous on the top.
Just
enter the door on the first floor. EXO 'Love Me Right' teaser video is playing
on six flat screen televisions arranged vertically on the wall. Right on the
right side, there's an escalator that will take us to the second floor. Along
the escalator, familiar faces instantly smiled on a large screen mounted on the
wall to the second floor.
There
is no wall left empty on this floor. Every corner there must be BoA face, TVXQ,
Super Junior, SNSD, SHINee, f (x), EXO or Red Velvet. So when we visit we did
not have time to meet one of them, we can still take pictures with the pictures
on the wall. Interesting also for display on Instagram. The wall on the second
floor leading to the SUM Store is full of SM artists' faces in black and white.
SUM
Store is a store whose contents are various official merchandise from SMTOWN.
Not just CDs, DVDs or lightsticks, but Yoona, Onew, Siwon, Baekhyun, Krystal,
Yunho or Irene souvenirs are here. Starting from a sticker that sells for KRW
1000, small rectangular pillow for a seat cushion with the price of tens of
thousands of Won, to replica clothes used by EXO during the promotion of 'Love
Me Right' was there. Be sure to bring lots of money while visiting here because
the stuff makes you drool! But even if you want window shopping is also okay.
The
front of the SUM Store contains EXO items that are selling well then: paper
toy. One rack on the right contains a variety of sizes from the paper toy. Also
some other merchandise pictorial characters EXO cartoon member version. Not far
from there neatly arranged CD artist CDs ranging from the latest to the oldest.
Even album 'No. 1 'owned by BoA can still be bought there although this album
was launched since 2002 then. A line of exclusive totebag can be an option.
But, do not take the existing artist's signature, because it looks like it's
just a display and not sold.
SUM
Store is like a souvenir shop in Universal Studios or even Dunia Fantasi in
Ancol. Items marked with official SM artist brands are almost complete sold
here. Like the hats up to the bracelet that Red Velvet used when promoting
'Dumb Dumb' to the various piercing attached to Taemin's ear and nose in
'Danger'. School equipment with oppa and eonni face is complete!
The
fun thing in SMTOWN COEX Artium not only stuck on the 2nd floor only. Get on the
escalator to the 3rd floor turns out to be more interesting: SMTOWN Studio!
What is going on over there?
For
those who want to debut so real KPOP artists under SM Entertainment management,
Lee Soo Man's agency is holding auditions every week in their building in
Cheongdamdong and Gangnam area. There is also a program called SM Global
Audition for participants from outside Korea. Of course to be a trainee in
management is not easy. In addition to really talented (and really pretty /
handsome) also must have a unique side that makes the jury interested. Long
process still must pass through many years become trainee
At
SMTOWN Studio in SMTOWN COEX Artium, Gangnam, Seoul, the process can be
shortened to just a few hours. At this location, we can feel the sensation of
being a KPop star under the management of SM Entertainment without the need to audition
and wait for the debut with a heavy training process.
SMTOWN
Studio provides a variety of packages that can be bought for the sake of
pretending to be a SM Entertainment artist. Starting from the studio tour package,
recording package, dance training, until the shooting package. Inside SMTOWN
Studio there are many special rooms open to fans with different fares ranging
from Rp 399 thousand to Rp 7 million.
By
paying Rp 1.1 million to Rp 2.7 million, we can feel the practice in KPop
management standard room in South Korea. Plus trained by professional
choreographers from SM Entertainment management. The training duration of many
trainees is shortened to one hour in this room.
After
a good dancing, time to take vocals. SMTOWN Studio also provides some recording
space for fans or visitors who want to experience singing in the studio that is
same with studio used by EXO when recording 'Miracles In December' or 'Sing For
You'. Just pay Rp 2 million only we can record sound and bring home the
recording. The form was not just a piece of CD, but like a real album KPop.
Well,
if you want the album look more real, can also all do make over and shooting
session here. A make up room is located just off the SMTOWN Studio receptionist.
We can choose what style we want, SNSD? Super Junior? TVXQ? All can!
SM Entertainment fans
certainly will not be bored if coming to SMTOWN COEX Artium, Gangnam, Seoul,
South Korea. Every corner of this six-story building is really a happy maker!
After satisfied window
shopping at SUM Store on the second floor, then look at SMTOWN Studio and SM
Entertainment's artist awards trophies he awards and TV music show, time to
rest just before exploring this Artium. On Floor 4 SMTOWN COEX Artium there is
a cafe named LIVErary.
LIVErary is a
combination of the word 'Live' and 'Library'. The concept, in this cafe fans
not only can hang out and relax, but also can enjoy the Kpop music from SMTOWN
artist who can be selected in the library of jukebox machines that exist at
some point on LIVErary.
Living a cafe, this
place is very convenient.
There is an
"aquarium" where a three-dimensional print of the Hans character
(played by Suho) in 'School of Oz' stands firmly there. Body size, blond hair
parts, clothing to his shoes the exact same size that used a boy named Kim
Junmyeon was in the SM hologram production.
The tables and chairs
at LIVErary from afar look plain white. But when approaching, it turns out
there are a lot of graffiti on the table and also on the back of the chair
back. The graffiti is a signature of SM Entertainment artists.
On the left side of
the cafe there is a window for ordering food and drinks whose menus are not far
from EXO, Red Velvet, f (x), SHINee, SNSD, Super Junior and TVXQ. There is no
heavy food here but just different types of coffee and tea, chocolate drinks.
There are also sweet snacks such as ice cream and macaroon served in this cafe.
Somewhat backwards,
there is a rack of rows of candy from artists that can also be enjoyed. Not far
from there was a glass-lined black wall in front of which printed the history
records of SMTOWN artists. Important information really to be known for new
fans who like KPop in the era of EXO. The library concept of this cafe is also
seen from a series of magazines (old and new) that display the face of SM
artists. Strategic location, in the middle of the cafe. So it's easy to reach
by fans who come and sit at any table on LIVErary.
After you enjoy some
snacks and get to know more about SM, at 5 and 6th floor you can find hologram
theatre.
SM TOWN THEATRE is Korea’s first hologram theatre with capability of
showing both hologram content and conventional concerts as well. It was a huge
success. Within 8 days since the opening, two out of three shows have been
completely sold out and another two shows in a month after that were all sold
out. The following is news coverage about SMTOWN THEATRE by various media.
Sources : detik.com & wikipedia.
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